Commercial Parasols and Screening Installation at Angus Steak House, Leicester Square
Delivering reliable outdoor dining environments in high profile city locations requires careful planning, robust equipment, and a strong understanding of brand presentation. In busy public spaces, shading systems must balance visibility, flexibility, and customer comfort.
This case study highlights how Indigo Shading supported Angus Steak House in enhancing its outdoor dining area in London’s Leicester Square through the installation of commercial parasols, integrated heating, and privacy screening.
Project overview
Angus Steak House is a long-established restaurant brand with a strong presence in London’s West End. Located in the heart of Leicester Square, the venue serves a constant flow of visitors and local customers throughout the year.
Given the high footfall and public visibility of the location, the outdoor seating area plays an important role in attracting customers and reinforcing the restaurant’s identity.
Indigo Shading was engaged to deliver a practical, visually distinctive solution that would improve the functionality and appearance of the outdoor dining space.
Site location and operating environment
Leicester Square is one of London’s busiest public spaces, hosting regular events, film premieres, and large volumes of pedestrian traffic.
Outdoor dining in this setting presents unique challenges. Installations must remain secure, adaptable, and visually appropriate, while allowing the venue to respond quickly to changing conditions and public activity.
Any shading solution at this site needed to perform reliably without restricting movement or compromising safety.
Client background and venue profile
As the original chain of steak restaurants in London’s West End, Angus Steak House has been serving customers for over fifty years.
With a strong reputation among tourists and local diners alike, maintaining consistent brand presentation and service standards is essential, particularly in such a prominent location.
The outdoor seating area was therefore seen as an extension of the restaurant’s identity, rather than a temporary addition.
Project requirements and design objectives
The client brief focused on creating an outdoor dining space that was:
- Visually aligned with corporate branding
- Flexible for public events and seasonal changes
- Comfortable during colder months
- Suitable for constant public use
- Easily reconfigured when required
In addition, the installation needed to accommodate regular activity in Leicester Square, including temporary closures and space adjustments.
Installed solution and technical specification
To meet these requirements, Indigo Shading supplied and installed a series of giant commercial parasols finished in the brand’s distinctive red colour scheme.
Key features of the installation included:
- Colour matched parasol canopies
- Mobile bases fitted with castors
- Integrated heating systems
- Professional commercial fixings
- Matching perimeter screens
Each parasol was fitted with a heater to support winter use, helping maintain comfortable seating temperatures during colder periods.
The mobile bases allowed staff to reposition the parasols quickly when required, ensuring the outdoor area remained adaptable.
Flexibility for events and public activity
One of the defining features of this installation was its ability to adapt to the changing demands of the location.
The use of castor mounted bases enabled the parasols to be moved efficiently when the square hosted major public events or film premieres. This flexibility ensured the restaurant could respond to operational requirements without removing the installation entirely.
As a result, the outdoor space remained functional while accommodating wider activity in the surrounding area.
Enhancing privacy and customer comfort
In addition to parasols, Indigo supplied matching screens to define the dining area and improve customer experience.
These screens helped:
- Reduce visual and environmental distractions
- Provide shelter from passing crowds
- Create a more relaxed atmosphere
- Improve perceived privacy
This combination of shading and screening transformed the outdoor seating area into a more controlled and comfortable environment, despite the busy surroundings.
Project outcome and public impact
Following completion, the upgraded outdoor area became a distinctive feature of the venue’s frontage.
The bold colour scheme ensured strong visual presence, while the improved shelter and heating supported consistent use throughout the year.
By transforming an exposed public space into a welcoming dining environment, the installation helped strengthen customer engagement and extend seasonal trading opportunities.
Demonstrating Indigo’s hospitality sector expertise
This project reflects Indigo Shading’s ability to deliver reliable outdoor shading solutions in demanding urban environments.
Key elements of this expertise include:
- Working in high footfall public spaces
- Integrating branding into technical installations
- Delivering adaptable, movable systems
- Supporting winter and all-weather use
- Managing complex city centre projects
This experience enables Indigo to support hospitality venues operating in similarly challenging locations.
Frequently asked questions
Are parasols suitable for busy city centre locations?
Yes. Commercial parasols with secure bases and professional fixings are designed for high footfall environments.
Can parasols be moved for events?
Mobile bases fitted with castors allow parasols to be repositioned quickly when required.
Can parasols be colour matched to branding?
Many systems can be customised to match corporate colour schemes.
Are heaters suitable for outdoor public spaces?
Integrated commercial heaters are commonly used to extend seasonal usability in hospitality environments.
Can screens improve outdoor dining comfort?
Yes. Screens help reduce distractions and create more comfortable seating areas.
Creating effective outdoor dining spaces in urban locations
The Angus Steak House installation demonstrates how well specified commercial parasols and screening systems can enhance outdoor dining in busy public settings.
By combining branding, flexibility, heating, and privacy, Indigo Shading delivered a solution that continues to support customer comfort and operational efficiency.
To discuss your own outdoor shading requirements, contact Indigo Shading to arrange a professional consultation and site assessment.