Commercial parasols installation at Westfield Stratford rooftop

In 2012, ahead of the London Olympic and Paralympic Games, Indigo Shading completed a large-scale commercial parasols installation on the rooftop of Westfield Shopping Centre in Stratford. Overlooking the Olympic Park, the site was being prepared for press activity, hospitality events, and high-profile social functions connected to the Games.

The project required the supply and installation of heavy-duty commercial parasols in an exposed rooftop environment, with restricted access and complex logistical constraints. This installation remains a strong example of Indigo’s experience in delivering technically demanding outdoor shading solutions for major retail and hospitality locations.

Project background and context

In the months leading up to the Olympic Games, Westfield Stratford became one of the most prominent locations in London. Its rooftop area was selected as a key space for media engagement, corporate hospitality, and private events involving athletes and sponsors.

The venue required reliable outdoor shading that would provide shelter, visual appeal, and long-term durability in a highly visible setting. Given the scale of activity planned for the site, the installation needed to meet high operational and safety standards.

Indigo Shading was appointed to deliver the project, drawing on its experience in supplying commercial parasols for large public and commercial environments.

Project overview and scope

The project involved the installation of fifteen A4 Xtreme Giant Parasols across two separate rooftop locations. These large commercial parasols were selected for their structural strength and suitability for exposed environments.

The scope of work included:

• Supplying fifteen heavy duty commercial parasols
• Installing units across two rooftop zones
• Supporting hospitality and media use
• Ensuring weather resistance and stability
• Delivering within a restricted access environment

The parasols were intended to provide consistent shelter for guests and staff while maintaining open views across the Olympic Park.

Technical and logistical challenges

Installing commercial parasols at rooftop level presents unique challenges, particularly in high profile, restricted locations.

One of the installation areas required the construction of a scaffold platform approximately seven metres high, covering a space equivalent to three tennis courts. This structure was necessary to provide safe working access for the installation team.

In most elevated installations, cranes are typically used to lift components into position. However, due to public access restrictions and site limitations, crane access was not possible for this project.

The location was fully operational and subject to strict security controls, meaning all installation activity had to be carefully planned and coordinated.

These conditions required an alternative approach to both transportation and assembly.

Installation approach and methodology

With crane access unavailable, Indigo Shading developed a revised installation strategy to ensure the project could be completed safely and efficiently.

All parasol components were transported manually into the building and carried through internal access routes to the rooftop level. Each unit was then assembled on site by the installation team.

This approach required:

• Detailed logistical planning
• Coordinated team working
• Controlled material handling
• On site technical assembly
• Strict adherence to safety procedures

By adapting to the site constraints, the team was able to complete the installation without disruption to surrounding areas or public access routes.

This flexible, problem-solving approach reflects Indigo’s capability to deliver complex commercial parasol installations in challenging environments.

Performance and durability in exposed environments

Rooftop installations are subject to higher wind loads and more variable weather conditions than ground level locations. For this reason, the parasols selected for this project were required to deliver exceptional stability and resistance.

The A4 Xtreme Giant Parasols used in this installation are designed to withstand wind speeds of up to 120 kilometres per hour. This level of wind resistance was essential given the exposed nature of the site.

The parasols provided:

• Reliable protection from wind and rain
• Structural stability at height
• Long term durability
• Consistent performance in open environments

These characteristics made them well suited for use as rooftop commercial parasols in a high traffic, high visibility setting.

Project outcome and client response

Despite the technical and logistical challenges, both installations were completed successfully and met the operational requirements of the site.

The parasols delivered effective shelter for guests while preserving views and accessibility. They supported the use of the rooftop for hospitality events, media activity, and private functions throughout the Olympic period.

Following the completion of the project, Westfield expressed strong satisfaction with the quality of work and installation standards. As a result, Indigo Shading was granted exclusive approval to carry out parasol installations within the shopping centre during this period.

This level of trust reflects the professionalism, reliability, and technical competence demonstrated throughout the project.

Demonstrating long term expertise in commercial parasols

This installation forms part of Indigo Shading’s long term portfolio of complex commercial shading projects. It highlights the company’s ability to deliver large scale commercial parasols in demanding environments where access, safety, and performance are critical.

Key strengths demonstrated by this project include:

• Experience with major national venues
• Capability in restricted access locations
• Technical understanding of rooftop installations
• Proven performance in exposed conditions
• Strong client relationships

Projects of this nature support Indigo’s position as a trusted supplier of heavy-duty commercial parasols for retail, hospitality, and public spaces.

Frequently asked questions about rooftop commercial parasols

Are commercial parasols suitable for rooftop installations?

Yes. When correctly specified and installed, commercial parasols can perform reliably on rooftops and elevated structures, provided wind exposure and fixing methods are properly assessed.

How are commercial parasols installed at height?

Installation methods depend on site access. In restricted environments, components may be transported manually and assembled on site, as demonstrated in this project.

Are rooftop commercial parasols wind resistant?

Professional grade parasols are engineered to meet defined wind ratings. Models used in exposed locations are selected for enhanced stability and resistance.

Can parasols be installed without crane access?

Yes. Where crane access is unavailable, experienced installers can use alternative handling and assembly methods, subject to safety planning.

What type of parasols are best for exposed locations?

Heavy duty commercial parasols with reinforced frames and high wind ratings are most suitable for rooftop and open environments.

Supporting large scale commercial shading projects

The Westfield Stratford installation demonstrates how carefully specified commercial parasols can support major public and hospitality environments, even in challenging conditions.

By combining technical expertise, flexible installation methods, and proven products, Indigo Shading continues to deliver reliable outdoor shading solutions for complex sites across the UK.

If you are planning a commercial parasol installation for a rooftop, terrace, or high exposure location, contact Indigo Shading to discuss your requirements and arrange a professional site assessment.